I just learned about TOMS Shoes over at FMCS and had to post about them here. They are a new company whose sole mission (excuse the pun) is to make the world a more comfortable place. Blake Mycoskie, founder of the company, plans to achieve this goal very simply:
For every shoe you purchase, TOMS Shoes will give a pair of shoes to a child in need.
Check out the video below for more information and (as in my case) some dusty eyed inspiration. (And please let me know if the video doesn't work for you, it's my first time posting one!)
More and more companies and organizations are realizing the power in worldchanging ideas. TOMS Shoes is selling more then just another shoe, they are selling the ability to make a difference, the ability to make your voice as a consumer heard, the ability to vote with your dollar.
Ladies and Gentlemen, there is a new economy forming right in front of our eyes, an economy based on values and reputation.